- Path:
Periodical
- Title:
- Multimodal communication
- Publication:
-
Berlin: De Gruyter Mouton
- Scope:
- Online-Ressource
- ISSN:
- 2230-6587
- ZDB-ID:
-
2764801-1
- VÖBB-Katalog:
- 15993756
- Keywords:
- Zeitschrift
- Classification:
- Sprache
- Collection:
- Sprache
- Copyright:
- Rights reserved
- Accessibility:
- Eingeschränkter Zugang mit Nutzungsbeschränkungen
Article
- Title:
- Discourses of division during the cost-of-living crisis: digital popular culture responds to governmental actions
- Publication:
-
Berlin: De Gruyter Mouton, 2025
- Language:
- English
- Information:
- Abstract: The global 2023 economic slowdown contributed to a cost-of-living crisis that has impacted the daily lives of many, it being a structural and ‘well-being emergency’. Governments respond differently, based in part on political orientation and election cycles. The UK Conservative government, accused of leaning on populist discourses, responded in part with its 2023 budget. This paper uses Multimodal Critical Discourse Studies to investigate how a music mash up shared widely on social media criticises the UK government’s response, digital popular culture being a vital form of political participation and activism today. I examine lexica, images and musical sounds to reveal how government actions are ‘recontextualised’, that is, transformed through deletions, rearrangements, substitutions, and additions. Analysis provides a lens into what issues and events are raised and how these are articulated through divisive discourses. It is through this close reading that I consider digital popular culture’s roles in society.
- Scope:
- Online-Ressource
- Note:
- Kein Open Access
- Archivierung/Langzeitarchivierung gewährleistet
- Keywords:
- musical mash up ; digital popular culture ; multimodal critical discourse studies ; populism ; cost-of-living crisis
- Copyright:
- Rights reserved
- Accessibility:
- Eingeschränkter Zugang mit Nutzungsbeschränkungen
