Multimodal communication: Discourses of division during the cost-of-living crisis: digital popular culture responds to governmental actions

Way, Lyndon C. S.

Discourses of division during the cost-of-living crisis: digital popular culture responds to governmental actions / Way, Lyndon C. S. (Rights reserved)

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Eingeschränkter Zugang mit Nutzungsbeschränkungen: Das Dokument ist in den Räumen der Zentral- und Landesbibliothek mit dem "Virtuellen Lesesaal der Landesbibliothek" auf allen Internet-Arbeitsplätzen zugreifbar, darf jedoch nicht kopiert, versendet oder in einem Umfang von mehr als 10% ausgedruckt werden. Weitere Informationen.

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Periodical

Title:: Multimodal communication

Publication:: Berlin: De Gruyter Mouton

Scope:: Online-Ressource

ISSN:: 2230-6587

ZDB-ID:: 2764801-1

VÖBB-Katalog:: 15993756

Keywords:: Zeitschrift

Classification:: Sprache

Collection:: Sprache

Copyright:: Rights reserved

Accessibility:: Eingeschränkter Zugang mit Nutzungsbeschränkungen

Title:: Multimodal communication

Publication:: Berlin: De Gruyter Mouton

Scope:: Online-Ressource

ISSN:: 2230-6587

ZDB-ID:: 2764801-1

VÖBB-Katalog:: 15993756

Keywords:: Zeitschrift

Classification:: Sprache

Collection:: Sprache

Copyright:: Rights reserved

Accessibility:: Eingeschränkter Zugang mit Nutzungsbeschränkungen

Article

Author:: Way, Lyndon C. S.

Title:: Discourses of division during the cost-of-living crisis: digital popular culture responds to governmental actions

Publication:: Berlin: De Gruyter Mouton, 2025

Language:: English

Information:: Abstract: The global 2023 economic slowdown contributed to a cost-of-living crisis that has impacted the daily lives of many, it being a structural and ‘well-being emergency’. Governments respond differently, based in part on political orientation and election cycles. The UK Conservative government, accused of leaning on populist discourses, responded in part with its 2023 budget. This paper uses Multimodal Critical Discourse Studies to investigate how a music mash up shared widely on social media criticises the UK government’s response, digital popular culture being a vital form of political participation and activism today. I examine lexica, images and musical sounds to reveal how government actions are ‘recontextualised’, that is, transformed through deletions, rearrangements, substitutions, and additions. Analysis provides a lens into what issues and events are raised and how these are articulated through divisive discourses. It is through this close reading that I consider digital popular culture’s roles in society.

Scope:: Online-Ressource

Note:: Kein Open Access; Archivierung/Langzeitarchivierung gewährleistet

Keywords:: musical mash up ; digital popular culture ; multimodal critical discourse studies ; populism ; cost-of-living crisis

Classification:: Sprache; Sonstiges

URN:: urn:nbn:de:101:1-2506290338593.461153911066

Collection:: Sprache; Sonstiges

Copyright:: Rights reserved

Accessibility:: Eingeschränkter Zugang mit Nutzungsbeschränkungen

Author:: Way, Lyndon C. S.

Title:: Discourses of division during the cost-of-living crisis: digital popular culture responds to governmental actions

Publication:: Berlin: De Gruyter Mouton, 2025

Language:: English

Information:: Abstract: The global 2023 economic slowdown contributed to a cost-of-living crisis that has impacted the daily lives of many, it being a structural and ‘well-being emergency’. Governments respond differently, based in part on political orientation and election cycles. The UK Conservative government, accused of leaning on populist discourses, responded in part with its 2023 budget. This paper uses Multimodal Critical Discourse Studies to investigate how a music mash up shared widely on social media criticises the UK government’s response, digital popular culture being a vital form of political participation and activism today. I examine lexica, images and musical sounds to reveal how government actions are ‘recontextualised’, that is, transformed through deletions, rearrangements, substitutions, and additions. Analysis provides a lens into what issues and events are raised and how these are articulated through divisive discourses. It is through this close reading that I consider digital popular culture’s roles in society.

Scope:: Online-Ressource

Note:: Kein Open Access; Archivierung/Langzeitarchivierung gewährleistet

Keywords:: musical mash up ; digital popular culture ; multimodal critical discourse studies ; populism ; cost-of-living crisis

Classification:: Sprache; Sonstiges

URN:: urn:nbn:de:101:1-2506290338593.461153911066

Collection:: Sprache; Sonstiges

Copyright:: Rights reserved

Accessibility:: Eingeschränkter Zugang mit Nutzungsbeschränkungen

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