Review of marketing science: Consumer Behaviour on AI Applications for Services: Measuring the Impact of Value-Based Adoption Model on Luxurious AI Resorts’ Applications

Skandali, Dimitra; Magoutas, Anastasios; Tsourvakas, Georgios

Consumer Behaviour on AI Applications for Services: Measuring the Impact of Value-Based Adoption Model on Luxurious AI Resorts’ Applications / Skandali, Dimitra (CC BY)

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Contents: Consumer Behaviour on AI Applications for Services: Measuring the Impact of Value-Based Adoption Model on Luxurious AI Resorts’ Applications / Skandali, Dimitra (CC BY)

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CC BY: Attribution 4.0 International. You can find more information here.

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Title:: Review of marketing science

Publication:: Berlin Boston, Mass.: De Gruyter

Note:: Gesehen am 30.10.12; Volltext auch als Teil einer Datenbank erhältlich; C!URL-Ä(06-02-12)

Scope:: Online-Ressource

ISSN:: 1546-5616

ZDB-ID:: 2130373-3

VÖBB-Katalog:: 35425771

Keywords:: Zeitschrift

Classification:: Wirtschaft

Collection:: Wirtschaft

Copyright:: Rights reserved

Accessibility:: Eingeschränkter Zugang mit Nutzungsbeschränkungen

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Author:: Skandali, Dimitra; Magoutas, Anastasios; Tsourvakas, Georgios

Title:: Consumer Behaviour on AI Applications for Services: Measuring the Impact of Value-Based Adoption Model on Luxurious AI Resorts’ Applications

Publication:: Berlin Boston, Mass.: De Gruyter, 2024

Language:: English

Information:: Abstract: Focussing on consumer behaviour analysis derived from the changes in Information and Communications Technology (ICT), the purpose of this study is to analyse the primary content factors that influence consumers’ attitudes and behavioural intentions in the hospitality industry. The present study is the first to investigate how benefits (happiness and perceived immersion) and sacrifices (trust and changes in habits) can predict consumers’ attitudes of acceptance and willingness to pay for artificially intelligent (AI) luxurious resort applications (apps). The researchers employed structural equation modelling to analyse the relationship between technology adoption and specific factors that influence customers’ perceived value in the hospitality industry. The research aims to expand on the theory of the Value Adoption Model (VAM). Based on the findings, AI-powered apps for high-end resorts have a tendency to boost tourists’ confidence and willingness to use and pay for these apps, as well as increase their perceived value. Happiness has an impact on behavioural intentions, while perceived immersion and changes in habits influence the outcomes related to intentions to ultimately accept and purchase them. The findings can benefit both ICT and the hospitality industry. Managers in the ICT industry should collaborate with researchers in service management who are exploring the challenges of technology adoption. Managerial implications and recommendations for future research are extensively provided.

Scope:: Online-Ressource

Note:: Open Access; Archivierung/Langzeitarchivierung gewährleistet

Keywords:: artificially intelligent luxury resort applications ; perceived value ; willingness to accept ; willingness to pay

Classification:: Wirtschaft; Sonstiges

URN:: urn:nbn:de:101:1-2410301532480.756394034555

Collection:: Wirtschaft; Sonstiges

Copyright:: CC BY

Accessibility:: Free Access

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