Path:
Berlin goes international

Full text: Berlin to go Issue 2016,2 Berlin goes international

to go

Berlin
Business news to take away

2/2016

BERLIN GOES
INTERNATIONAL

TUI: Shows Made
in Berlin

INTERVIEW:
Head of the
BMW Group
Plant
Berlin
Dr. Marc
Sielemann

Startup Meets
Grownup:
Pop-up-Lab
On Tour

Technologie-Park
Humboldthain
Where Industry
Meets Science

Foto: Swetlana Wall/shutterstock.com

THINK GREEN
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EDITORIAL

“Berlin Goes International –

Products, Technologies and Innovative Ideas
Made in Berlin Make it Big in the World”

EDITORIAL
Illustration Cover: Red monkey / shutterstock.com; Fotos Cover: TUI, BMW, Deichblick / Björn Upadek, TPH; Portrait A. Joras: Fotostudio-Charlottenburg

Dear Reader,
Berlin is not only Germany’s most cosmopolitan city; it also has an international presence that reaches across the globe. Many
products made in Berlin are already top sellers in the global market, while innovative solutions generated from Berlin can now be
found on all continents (p.8). Berlin’s startup scene, in particular, continues to be the subject of significant international attention.
For this reason, Berlin Partner recently launched Start Alliance Berlin, a startup exchange program designed to foster business
activities that take companies beyond German and European borders. The program sends young entrepreneurs on exciting journeys
of discovery to partner cities in Tel Aviv, New York, Shanghai, Los Angeles and Paris. These creative minds are thus given the opportunity to test their skills on an international stage and make valuable contacts in the startup ecosystems in the partner city (p.24).
In order to drive forward innovations from Berlin, we work together with European and worldwide partners to provide companies
with EU and internationalization services that assist in the search for ideal global business collaborations. We also assist companies interested in discovering international markets by supporting their involvement in tradeshows and business delegations
(p.20). We are currently expanding our internationalization services even further so that we can tailor them to fit the individual
needs of Berlin-based companies.
We also showcase the diversity of Germany’s capital city on the international stage by means of the “Pop-up-Lab Berlin,” which
allows us to foster fresh ideas with formats such as “Startup Meets Grownup.” This creative lab is complemented by a program
highlighting Berlin’s unique cultural scene and lifestyle. The Pop-up-Lab is now preparing to take this eclectic mixture on an international tour, stopping first in southern Germany, followed by stops in New York and Tel Aviv this fall (p.28).
The Berlin economy is booming, and internationalization efforts help fuel this growth even further. As Berlin’s economic development agency and capital city marketer, we are always eager and delighted to have a hand in the city’s further success!
We hope you enjoy reading this issue of Berlin to go, which explores a selection of the many international success stories “Made
in Berlin”!

Sincerely,
Andrea Joras

BERLIN TO GO

3

CONTENTS

CONTENTS
NEWS TO GO	

STARTUP

Capital in the Lead	5
Berlin’s Economy Continues to Grow

Sounding Out Market Opportunities 	24
Start Alliance Berlin Brings Startup Cities Together

DISCUSSION: BERLIN GOES INTERNATIONAL

Coworking Spaces in Berlin	25
Where Digital Nomads Work Together

Waves of Entertainment	10
TUI Cruises Relies on Show Programs “Made in Berlin”
Behind the Scenes at the BMW Group Plant Berlin	12
An Interview with Berlin Plant Head Dr. Marc Sielemann
Eyeglasses from Berlin are Booming	14
Economic Success Stories in the Optician Sector

Guardian Angel for Art Treasures	26
ArtGuardian’s High-Tech Sensors Protect the Irreplaceable

BERLIN GOES
Startup Meets Grownup	28
Pop-up-Lab Tours Germany and the World

POINT OF VIEW

From High-Tech to Everyday Helper 	16
Berlin is the Birthplace of Many of the Things around Us

A Look at Treptow-Köpenick 	30
Life, Work and R&D in a Green Environment

SERVICE

CLUSTER

Next Stop: The Global Market	20
Berlin Partner Helps Companies Expand

E-Mobility: Globally Connected 	33
eMO Berlin an International Role Model

LOCATION

PROFILE

Technologie-Park Humboldthain	22
Where Industry Meets Science

Michael Hapka	34
The Man Who Brings the Stars to Berlin

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BERLIN TO GO

Illustration: Red monkey / shutterstock.com

Berlin Products Make it Big in the World 	8
Stronger Together: Innovation and Tradition

NEWS TO GO

CAPITAL IN THE LEAD

Berlin is a role model when it comes to being a leading location for FinTech or in the
realm of “green” innovations – and employment figures point to a strong economy

Unemployment Rate under Ten Percent
Good news from the labor market: on May 31, 2016, the regional director of the Federal Employment Agency in Berlin
and Brandenburg announced that the unemployment rate in
Berlin in May was 9.7% – 1.1 percentage points lower than
in May 2015. A total of 181,166 unemployed persons were
registered in May 2016 at Berlin’s employment agencies and
12 job centers. This marks the first time since German reunification that Berlin was able to crack the 10 percent hurdle.
Source: Federal Employment Agency in Berlin and Brandenburg

€200 Million for Small and MediumSized Businesses
“SME Offensive 2016” was the motto behind the second
Berlin Business Development Day in early April this year.
Several Berlin companies attended the event to find out
more about the many funding opportunities offered by
the Senate Department for Economics, Technology and Research and the Investitionsbank Berlin. The event focused
primarily on how the Berlin Senate can support companies
in their transition to digitization and in following Germany’s
“Industry 4.0” policy. Roughly €200 million will be available
as part of the SME Offensive in the coming two years.
Source: Senate Department for Economics, Technology and Research

Green Oasis

Photos: iStock.com / xijian

The countdown to the 2017 International Garden Exhibition (IGA) is on. The IGA provides the perfect framework to
showcase Berlin’s “green” side and its strong economy to an international audience. In order to creatively showcase
the capital’s economic vitality, Berlin Partner is co-initiating the Berlin “Company Garden Competition” 2016. The
competition is designed to acknowledge and honor the commitment of Berlin-based companies who go beyond prioritizing economic success to also take on responsibility for the environment by implementing sustainable natural
resource policies. Among the initiators of the competition are the IHK Berlin, Berlin Partner and the Berlin-Brandenburg Federation of German Landscape Architects (BDLA).
Source: Berlin Partner

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5

NEWS TO GO

Berlin’s Senator for Economics Works to
Promote Berlin as a FinTech Capital

Source: Senate Department for Economics, Technology and Research

Berlin Business Office Opens in Istanbul
Turkey is one of the most important trade partners for the Berlin economy. And for Turkish companies, Berlin is a key market
for investment in Germany. In keeping with the long-standing
relationship between Turkey and Berlin, State Secretary Dr.
Hans Reckers recently opened the first Berlin Business Office
abroad in Istanbul. The Berlin Business Office is designed to
attract new and potential investors from Turkey and support
Berlin-based companies in their attempt to access Turkish markets. It provides information to companies active in all sectors
with regard to the respective location and investment conditions and offers practical help in relocating businesses and
connecting to business partners. The representative of Berlin’s
business community in Istanbul is Zafer Koç, a man with extensive knowledge about German-Turkish economic and cultural
relations and also the Energy Secretary of the German-Turkish Energy Partnership. From 2009 to 2014, Berlin exports
to Turkey grow by 32%. In 2015, the volume of trade was at
€155 million. Many Turkish companies have offices in Berlin,
and 17.5% of all foreign entrepreneurs in Berlin are of Turkish
origin. The most important Berlin export goods to Turkey are
engines, data processing equipment as well as pharmaceutical,
electric and optical products.

Innovative Building Materials Win Over Jury
The annual GreenTec Awards honor ecological and economic commitment as well as green innovation and technologies. Berlin
Partner for Business and Technology recently took on the patronage of the “Urbanization” category and awarded the lucky winners their prize at a Berlin-Partner network meeting. The winner was STEAG Power Minerals GmbH and their innovative concrete
admixture Photoment®. Surfaces using Photoment® reduce harmful nitrogen oxides from the air. At the same time, they stay dirtfree longer and are self-cleaning. In other words, this construction material contributes to the improvement of air quality and thus
to the quality of life in urban areas. The award was given to Andreas Hugot, Management Spokesperson of STEAG Power Minerals
GmbH, by Berlin Partner’s CEO Dr. Stefan Franzke together with GreenTec Awards founder Sven Krüger.
Source: Berlin Partner

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BERLIN TO GO

Photos: iStock.com / tostphoto; Berlin Partner / Einsfelder, Goenz

Berlin is not a traditional banking city, but the German
capital has nevertheless already become a leading location
for FinTechs. And this is why Berlin’s Economics Senator
Cornelia Yzer invited experts from the fields of crowdfunding, credit and investment portals as well as from established banks for a round of talks and an exchange of ideas.
The Senator promised these financial representatives that
she would work to further foster Berlin as a strong FinTech
location. Berlin has roughly 70 FinTech companies, placing
it ahead of Frankfurt in this regard. And these companies
attracted over $79 million venture capital to Berlin in 2015.

NEWS TO GO

Just a Click Away – Conference Hotels,
Locations and More
The Berlin Convention Office (BCO) operated by visitBerlin is
enhancing its services for event planners. The Meeting Guide
Berlin now has a new design alongside additional content
and simplified menu navigation. After only a few mouse
clicks, the comprehensive online tool at meetingguide.berlin
will provide a list of the perfect conference hotels, locations,
service partners, agencies, catering companies, tech companies, suppliers and mobility partners in the German capital. In June, the site will feature a further category that lists
more than 120 incentive programs offered by the capital.
Source: visitBerlin

Berlin Economy Continues to Boom
In the first quarter of 2016, the Berlin economy grew by
a considerable 2.7%. These numbers even outperformed
the strong GDP growth achieved at the end of 2015. And
economists at the Investitionsbank Berlin, which issued
the positive statistics, remain optimistic in terms of their
growth forecast for 2016. They are predicting a growth rate
of roughly 2.5%, which would mean that Berlin would once
again lie above the national average (1.6%).
Source: IBB

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DISCUSSION

“MADE IN BERLIN” ACHIEVES
Berlin products are in demand worldwide. People are even talking
the success of products “Made in Berlin” has always been based
Berlin products are in demand worldwide. People are even talking
about record exports. But this isn’t the first time. In fact, the
success of products “Made in Berlin” has always been based on
a unique mixture of technical know-how, creativity and vision.

Illustration: Red monkey / shutterstock.com

In Berlin-Kreuzberg, a 28-year-old man tinkers with a product
that will have a profound effect on the world. He only recently
completed his degree in engineering, and he didn’t last very long
at his first job. This man wants to make a difference. And he will.
The story couldn’t get more “typically Berlin” than this.
However, this young man doesn’t just work at one of the city’s
many startup hubs or coworking spaces. And we’re not talking
about the year 2016 either: rather, let’s head back to 1938,
as this young man named Konrad Zuse tinkers with his “Z1,”
which would turn out to be the world’s first electrically driven
mechanical calculator. In 1941, the further development of this
“prototype” would lead to the Z3, the first working computer in
the world and a groundbreaking invention to this day. Whether
they know it or not, almost every child alive today is familiar
with globally successful and history-making examples of product innovations from Berlin: Daimon flashlights, for example,
the “Litfaßsäule” advertising column, Collonil shoe crème
and the egg slicer. And in 2016, product innovations “Made in
Berlin” remain in demand on global markets. For example, the

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BERLIN TO GO

biological heart valves made by Auto Tissue Berlin are used in
many hospitals across Europe. And the theater blood made by
Kryolan is famous even in Hollywood (p. 17).
More and More Berlin Products Making it Big in the World
The numbers don’t lie; according to a recent study by the Investitionsbank Berlin, the volume of Berlin exports rose by 6.1%
throughout 2015 – compared to just 2.9% in 2014. Overall,
Berlin-based companies achieved export sales of €14.1 billion in
2015. This record value underscores Berlin’s increasing strength
and competitiveness as a leading location for business. This
was not the case even as late as five years ago, when the Berlin
industrial sector was lagging behind nationwide in terms of its
export ratio. Today, the capital has an above-average export
ratio of 55.7% and counts among the top scorers in the ranking
of German states.
The pharmaceutical industry, along with electronics and mechanical engineering, in particular, are among the capital’s strongest export sectors. The gas turbines made by Siemens, for
example, are a Berlin-based export hit. As are the roughly
130,000 motorcycles that roll off the assembly line at the BMW
Plant Berlin each year and take to the road in more than 130
countries worldwide (p. 12).

DISCUSSION

LASTING GLOBAL SUCCESS
about record exports. But this isn’t the first time. In fact,
on a unique mixture of technical know-how, creativity and vision
What makes Berlin products so unique? On the one hand, it’s “Visionary in their materials and design” is one way to describe
their high level of innovative strength that comes from that the eyeglass frames made by Mykita. The Kreuzberg-based
typical Berlin mix of future technologies and modernizing tra- company, which now has 13 stores worldwide and does 20%
ditional sectors. It also comes from the vibrant entrepreneurial of its turnover in the USA, places the emphasis in terms of
spirit found in Europe’s leading startup community as well as development on interdisciplinary cooperation with experts
from the close collaboration between high-end research and drawn from the fields of fashion, the automotive industry and
business in the region. And then there’s Berlin’s famous blend rapid prototyping (p. 14). And these experts are easy to find
of creativity and culture. Offering fertile ground for fresh ideas and foster in Berlin, because the city continues to be invenand the creation of an entrepreneurial identity, the capital tive, dynamic and international. This is a compelling reason to
acts as a magnet for creative minds and young talent from all choose Berlin, not only for Mykita, but also for Europe’s largest
over the world. For example, Ralph Anderl, Managing Director online optician, Mister Spex (p. 15).
and Co-Founder of the Berlin designer glasses manufactory ic!
Berlin, describes his company as a “super-realistic art installa- But it’s not just “hard products” that make their way from
tion.” It might sound wacky at first, but the company’s success the German capital to the rest of the world. One example of
proves him right. In Taiwan, one out of every eight individuals creativity as an export product comes in the form of show
who wears eyeglasses now owns a pair of these light-as-a- programs “Made in Berlin” that provide entertainment on TUI
feather glasses from Berlin-Prenzlauer Berg with their unique Cruises (p. 10). As early as 2008, the two heads of the Arts &
spring-hinge connector system. The product not only stands Entertainment department of the cruise-ship company founded
for sophisticated technology, it also represents the consistent a “culturetainment” agency in Berlin. This would most definitely
have pleased the art-loving Konrad Zuse. vdo
focus on generating new ideas. (p. 14).

BERLIN TO GO

9

DISCUSSION

WAVES OF ENTERTAINMENT
Entertaining audiences on all seven seas – TUI Cruises relies on show programs
“Made in Berlin”	

Berlin by the sea: On Bouchéstraße in the district of Treptow, the light blue TUI Cruises flags flutter in the spring
breeze. Even the rustle of leaves in a nearby park resembles the sound of waves. One also gets a very nautical feeling upon entering the brick building, which was built in
the 1920s and now forms part of the Bouché Business Park.
Here, on a 4,000 m2 space, shows and entertainment programs for TUI Cruises’ “Mein Schiff” (Atlantique) ships are
conceived, developed and rehearsed. And the sector is booming: in 2015, the German cruise-ship industry achieved a
new record with 1.8 million passengers. As a result, TUI
Cruises GmbH is expanding its fleet and plans to add by
2019 four new ships to the four already in operation. Each
of the ships can accommodate from 2,000 to 2,500 guests.
As Dr. Thomas Schmidt-Ott, Director Arts & Entertainment
at TUI Cruises noted: “This means that the need for high10

BERLIN TO GO

profile on-board stage entertainment programs will continue to rise.”
The days when a solitary pianist comprised the full extent
of on-board cruise-ship entertainment are finally over, at
least in the opinion of Schmidt-Ott, who happens to have a
doctorate in musicology and business: “We offer professional
entertainment with elaborate stage sets and costumes, exhilarating choreographies and original compositions performed by world-class singers, musicians, dancers and artists.”

Entertainment programs for TUI ships are created in Berlin-Treptow.

All photos: TUI

The cruise industry is riding a wave of success. Each year,
the number of passengers reaches new record highs. And
even though Berlin doesn’t have a port or direct access
to the sea, the city continues to be an exciting location
for companies in the booming cruise-ship sector. TUI
Cruises has the entertainment programs for their onboard stages developed and rehearsed in the creative
and cultural German capital.

DISCUSSION

(“The Song of the Tides”), an elaborate show directed by
Arthur Castro that features captivating visual effects. It also
won the 2015 Kreuzfahrtpreis (Cruise Ship Prize) for Best
Show.

Professionalism both on stage and behind the scenes – even on the high seas.

Berlin is the perfect spot to find precisely these performers.
Indeed, when Berlin’s Governing Mayor Michael Müller
describes the capital as “a magnet for young talent, artists
and creative minds of all kinds,” the head of Arts & Entertainment can only agree wholeheartedly: “We cast many
Berlin-based artists active here on the freelance market.”
Schmidt-Ott also notes that the city is a hub for Eastern
Europe, which attracts several high-end artists to Berlin.
In order to be able to offer a thrilling entertainment program
and fill 1,000-seat theater spaces on TUI Cruises Entertainment Liners night after night, the Trier-born Schmidt-Ott
also relies on “many different networks and links” in the
capital itself. He has been cultivating these connections
ever since he moved to Berlin in 1985 to pursue his studies.
Among his closest partners are the Deutsches SymphonieOrchester Berlin and other cultural institutions such as
the Schlossparktheater headed up by Dieter Hallervorden.
Together with Wolfram Korr, artistic director of the onboard shows and presentations, the 50-year-old SchmidtOtt boasts extensive experience in the realm of “culturetainment.” These two classically trained musicians have worked
together in the cruise-ship business since their student days.
In 2008, they founded “Soko Arts, Event and Entertainment
GmbH” in Berlin and began offering cultural programs for
companies, the tourist industry and the political community. After two years, the original company became the Arts
& Entertainment Department of TUI Cruises.
What’s the recipe for success in “feel-good entertainment”
on the high seas? On the one hand, TUI Cruises relies on
high-tech stage technology; for example, floating theaters
are equipped with height-adjustable double-ring revolving
stages, mobile LED walls and structures that let artists fly
above the heads of audiences and across the stage. On the
other hand, self-made productions also play a key role. One
successful example that bears the creative signature of the
Berlin team from start to finish is “Das Lied der Gezeiten”

On TUI’s trips across the oceans of the world, the on-board
entertainment offerings include stage shows with numbers
drawn from musicals and operas, but also concerts ranging from Classical to Jazz, variety shows, comedy shows
and nighttime readings under the starry skies. Back on
land, there are 50 employees in Berlin working to prepare
the up to 30 different shows that will be shown on board
the cruise ships. In addition, up to 1,000 singers, dancers,
actors and artists use the rehearsal center each year for
intensive two-month training sessions before setting out on
their four-month cruise-ship gigs. The former TUI Cruises
Arts & Entertainment offices on Checkpoint Charlie were
no longer able to meet the requirements of this creative
machine working under such high pressure. Among other
things, the space did not offer a pillar-free dance floor that
corresponded to the cruise-ship stage dimensions, which
are 12 x 16 meters.

TUI offers its guests a wide array of colorful and entertaining shows.

Since June 2015, the new space on Bouchéstraße offers more
space and custom-made facilities. In addition to the office
space, there are also rehearsal areas for actors, a studio
and recording cabins for singers and musicians spread out
over four floors. The costume cabinet and on-site sewing
department also take up considerable space. In a new white
building that resembles the bow of a ship jutting out of the
historical brick building, there are even three dance halls,
one on top of one another. And Thomas Schmidt-Ott, who
radiates excitement when talking about the modern studio
technology and stage equipment, is already planning for the
future. He has personally scouted the surrounding commercial areas and notes: “As of 2017, we are going to be in urgent
need of additional space!” es
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DISCUSSION

BEHIND THE SCENES AT THE

In an interview with Berlin to go, Dr. Marc Sielemann, Head of the BMW Group Plant Berlin, talks
The numbers are impressive. On an area of roughly 220,000
m² in the Berlin district of Spandau, one finds the world’s
only full-scale production facility for BMW motorcycles. Over
2.5 million motorcycles have been manufactured here since
1969. The Berlin plant also produces BMW scooters over 500
ccm and roughly 5.3 million automobile brake pads each year.
The interview took place at BMW’s historical site in Berlin.
The BMW Group and its Berlin plant count among the most
important employers in the capital region. How many people
work here and on how many models?
Dr. Marc Sielemann (MS): Roughly 2,000 highly-qualified
employees work on 20 different models at our Spandau plant.
And these numbers will no doubt increase, especially as several models will be celebrating their production launch this year.
Our employees have different professional profiles that range
from trainees, mechatronic engineers, assembly staff, painters
and planners all the way to quality assurance specialists and
road testers. The special feature of our Berlin operations is
that many of our employees are motorcyclists themselves and
identify deeply with our products. We produce more than 700
motorcycles here every day, which means that one motorbike
drives off the assembly line every 70 seconds. That makes for
more than 130,000 motorcycles each year.
With an export rate of 80%, which target markets are most
important and what is your best-selling product?
MS: Our largest single market remains Germany, followed by
France, Italy and the USA. Overall, we export to 130 countries.
Our leading BMW motorcycle remains the Reise-Enduro BMW R
1200 GS and its sister model the BMW R 1200 GS Adventure. In
2015, we sold almost 42,000 of these two bikes. We also sold
over 11,391 Boxer GS bikes in the first three months of this year.
What kind of trends and potential growth do you see on
international markets that you serve from here in Berlin?
MS: There is a revived interest in motorcycle riding, plus a
tendency to prioritize a certain lifestyle, individuality and flexible, urban mobility. You can see this trend everywhere, and
our new models are a response to it. Our Heritage segment,
in particular, provides numerous opportunities to personalize
each motorcycle. We see tremendous potential here in the
U.S. market. What I value the most about BMW motorcycles
in this context is the diversity of our models and our rigorous
forward-looking strategy. This is the secret to our success.
How are you linked from Berlin to your assembly plants
in Brazil and Thailand? What role does Berlin play in this
network?
MS: The BMW Motorcycle Plant in Berlin is the world’s only
primary, full-assembly plant in the international production network. Not only do we produce the majority of units
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BERLIN TO GO

Dr. Marc Sielemann, Head of the BMW Group
Plant Berlin.

here, we are also the backbone of BMW’s
motorcycle production. In other words, we
supply our international production sites in
Thailand and Brazil with parts and ensure
BMW’s uniform high-quality standards in
the assembly process. In order to achieve
this, we carry out regular training sessions
with our international colleagues in Berlin
and teach them how to build motorcycles
according to German standards. Of course,
this is also subject to regular monitoring.
In the next several years, the BMW Group
is set to invest over €100 million in the
Berlin plant, among other things, to
transform it into the world’s most modern
logistics center in the motorcycle manufacturing sector. What is the company’s
special focus in this case?

DISCUSSION

BMW GROUP PLANT BERLIN

about his perfectly tuned team, sales records and that famous Berlin air

profit tremendously from this location. In fact, mobility on
two wheels is a perfect fit for Germany’s largest metropolis.
In Berlin, we can find answers to challenges posed by urban
spaces in which people adapt their mobility according to their
own needs. In the past several years, a highly innovative environment has emerged in Berlin comprising many startups,
and this is complemented by the sheer proximity to scientific
and R&D institutes. This is what makes Berlin so attractive
from a production point of view.

Highly innovative and powered by electricity:
the new BMW C evolution electroscooter.

Photos: BMW AG

MS: The focus of our investment will be
on the expansion of our painting capacity
as well as the construction of the world’s
most advanced logistics center in the
motorcycle industry. This site will move
more than one million parts per day. Our
goal is to almost double our production
volumes in the medium-term and increase
the load at our Berlin plant even further.
With the help of these investments over
the coming years, we aim to design our
plant structures for the long term and thus
ensure sustainable jobs and the competitiveness of the location.
The Berlin plant has a long history.
Motorcycle production began here in 1969.
What made the company choose Berlin
back then, and what does the Berlin plant
mean for BMW today?
MS: BMW has been manufacturing in the
historic halls at the Juliusturm since 1939.
In those days, this involved producing aircraft engines. Later, seeing as our motorcycle production plant in Munich was reaching full capacity, BMW gradually began
producing components in Berlin. Starting
in 1969, Berlin became the site for all BMW
motorcycle and scooter production with
the help of our most modern facilities. We
are proud to have been manufacturing in
Berlin for over 45 years now and to have
proven our mettle in the capital city. We

The BMW R nineT Scrambler: A Heritage model with all the latest technology.

How much of Berlin’s heart and soul is in each BMW motorcycle,
considering that BMW is essentially a Bavarian company?
MS: Each BMW motorcycle definitely contains a good dose of
that famous Berlin air in its tires alongside a major portion
of our employees’ passion and grit! Our team’s expertise is
incredibly broad and deep, which is of great help when tackling major technical challenges in particular. In addition to
motorcycle montage, we also manufacture all high-performance Boxer engines and four and six-cylinder engines in
Berlin. We also have our own paint shop here. But we never
forget our Bavarian roots. The Munich headquarters continues to be home to BMW’s development and design departments as well as its marketing unit.
Where would you like to see your plant on its 50th anniversary
in 2019?
MS: By the time 2019 comes around, we will have completed
the expansion of our plant and already be operating our largest construction project, the new logistics center. We will
have set a firm course for the future and continued to pursue
the successful course of BMW Motorcycles. Our goal is to
expand our deliveries by the year 2020 to 200,000 motorcycles worldwide.
Thank you for the interview!
Interview by Ines Hein
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DISCUSSION

WHAT THE WORLD LOOKS
LIKE THROUGH “BERLIN EYES”
Thanks to a number of innovative and creative thinkers, the craft of eyewear design is
experiencing a remarkable development
One in every eight wearers of eyeglasses in Taiwan owns
a pair of glasses from Berlin. To be more precise, from ic!
berlin, one of the many up-and-coming eyewear companies using innovations generated at their headquarters
in the German capital to attract global markets. Indeed,
glasses developed and hand-made in Berlin are shipped
as part of full-service packages throughout the world.
Berlin to go pays a visit to ic! berlin, Mykita and Mister
Spex, three companies that are shaping the future of
their market.
Glasses for customers around the globe are manufactured at ic! berlin.

Managing Director and Founder of ic! berlin, Ralph Anderl.

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BERLIN TO GO

The result is a series of unconventional, high-quality, almost
unbreakable and light-as-a-feather eyewear that delights
customers all over the world. These designer eyeglasses
are sold across the globe via the company’s own shops, at
opticians and by independent distributors. One in every
eight wearers of eyeglasses in Taiwan looks through lenses
made by ic! berlin, which makes it almost as important in
the field of eyewear as Audi is in the automobile industry.
The secret to the company’s success lies in its meticulous
commitment to fostering new ideas. And these new ideas
thrive in Berlin’s vibrant environment, which Anderl confirms: “Berlin is the only possible home for us. The city is
East and West simultaneously. It is open and colorful and,
in a certain way, lacking in a specific tradition. And we are
like the city: the keyword here is mix. Small towns want to
be homogenous, but major cities thrive on colorfulness.”
A wealth of ideas combined with that fresh Berlin air – this
mix drives the success of another Berlin-based eyewear
company, Mykita. Also founded in 2003, this multi-award
winning company has 400 employees today and sells its
hand-made-in-Berlin glasses to 80 countries worldwide.
Their signature product is a screwless glasses frame with a
patented joint manufactured with highly innovative technology and offered in several different models. The heart of
the company beats in the Mykita-Haus in Berlin-Kreuzberg.
This is where designers, opticians, marketing strategists
and technicians work under one roof to take the concept
of eyewear to new heights.
As Mykita CEO Moritz Krueger explains: “We are always
looking for innovation. ‘Finding beauty in technology’ is
our guiding principle. And this means: We take a visionary approach to material and design equally. Every technical solution that we seek to achieve must always also be
aesthetically pleasing.” For this purpose, Mykita regularly

Photos: ic, Edmir Asoski

No other human aid has had such an illustrious career as
eyeglasses, whether as a brand, a fashion accessory, a mode
of expression or simply as a tool to enhance vision. Indeed,
eyewear is much more than just two framed eyeglasses. The
eyewear design company ic! berlin lives and breathes this
notion with every piece that leaves their Berlin production
site. The unique selling point of this company founded in
2003 is its spring-hinge connector system, a joint solution
that is unique in the world and requires no screws, no welding, no gluing and no soldering. It is a technical feat that
has already won several design awards. Managing Director
and Co-Founder Ralph Anderl has his own concept of what
his company represents: “ic! berlin is, in fact, a super-realistic art installation performed by a company with a maximum reality effect. The perfection of the installation – it has
real employees, produces and distributes real glasses and
even pays taxes – has reached a radical level over the years!
Many individuals, customers and press reps are duped by
their initial impression that ic! berlin is a simply an eyewear seller. But I must emphasize once again, this is not
the case! ic! berlin is a hyper-realistic art installation.” The
company’s team of 140 employees creates, designs, manufactures and sells their entire collection in line with this
unique approach, from the cutting of their materials all the
way to their global supply logistics.

DISCUSSION

brings prominent partners on board. For example, fashion
collaborations with Bernhard Willhelm, Damir Doma
and Maison Margiela or partnerships with experts drawn
from the automotive industry or rapid prototyping. And
the interdisciplinary network of innovation that develops
under the Mykita umbrella continues to enjoy success. The
company carries out 20% of its global sales in the USA, followed by France and Germany. In their 13 stores worldwide,
the eyewear experts use their own unique retail concept
to showcase how to successfully combine aesthetics with
functionality.

Photos: iStock.com / levers2007, MYKITA, Mister Spex

The Mykita shop in New York offers a wide selection of eyewear.

Mykita celebrated their latest opening in Copenhagen, and
their next store is scheduled to open this summer in L.A. At
these stores, the company’s quality standards go beyond
just frames. A Zeiss Relaxed Vision Center is integrated into
each store; this is where optometric precision meets Berlin
design. And the spirit of innovation exuded by these Berliners from Kreuzberg never wanes. In 2016, they are getting
ready to introduce a new milestone, as Krueger is happy to
report: “My Very Own represents the union of three digital technologies – 3D scan, parametric design and additional 3D manufacturing – to create glasses that adapt to the
topography of the wearer’s face. We worked with a Swedish
development partner to create an algorithm for individual
customization and a facial scanner that generates the 3D
scan for tailor-made glasses. The frames are then produced
by means of additional 3D manufacturing.”
At Europe’s largest online optician, Mister Spex, everything
revolves around individual customer needs. Founded in
2007, this e-commerce leader offers over 7,000 brand-name
eyeglasses and sunglasses as well as contact lenses and
accessories. And their service portfolio reads like an “allround, worry-free” package for eyeglass wearers: one per-

sonal consultation, one virtual 3D fitting, one free fitting
using four selections sent by mail, quality glass, grinding
and adjustment in the master workshop in Berlin, comprehensive services via 600 local partner opticians and a
30-day free return policy.
The unrivalled position of this Berlin online-order company lies in its approach to sales and service. As Managing
Director Dr. Mirko Caspar explains, “We believe in a strong
multi-channel concept that connects the best of online and
offline worlds. This concept allows us to grow at a considerably stronger rate than traditional stationary opticians.”
With roughly 400 employees, his team serves more than
2 million customers in eleven countries in Europe. On peak
days, 9,000 packages leave the logistics center. This spring,
the company celebrated its offline premiere with the opening of a flagship store in Berlin’s Alexa shopping mall.
Caspar notes further: “In late 2007, the four founders chose
to establish the company in Berlin because of the city’s
entrepreneur-friendly environment: rent was affordable,
there was a strong exchange network of investors and other
entrepreneurs, and the city was already home to potential
employees from all over the world. It was only logical that
we would open our first store here in our home city. Berlin
is vibrant, dynamic and always producing new ideas. It’s
an international city, and we are absolutely an international company that speaks several different languages.
These are the things that characterize our employees and
the culture at Mister Spex. We are nimble, focus entirely on
the needs of customers and are able to change quickly and
consciously.” Knowledge and experience drawn from their
offline business will no doubt deliver new ideas for their
overall customer service and allow the company to take
full advantage of their cooperation with opticians. Here,
too, craft meets innovation and quality meets customers’
needs. And the results are easy to see. ih

Dr. Mirko Caspar is Managing Directors of Mister Spex.
BERLIN TO GO

15

DISCUSSION

Helper
Fro m Hig h - Tec h to Ev eryday

the World
Berlin Products Make it Big in

Metal and Glass – A Fashionable Guise
for House and Façade
Everything started in 1903 with the manufacturing of
roof gutters. And then, over the years, what was once a
plumbing business evolved into a highly innovative Berlin
company. Today, Karl Dieringer is a successful industrial
company for metal fabrication and sheet metal working. A
number of award-winning structures across the globe are
“dressed” with metal from Berlin: for example, the roof
of the Berlin Philharmonic and the storefront of Uniqlo
in Marseille contain metal and glass from this Berlinbased industrial company. Dieringer also dressed a very
special façade with a moving background for a funeral
hall in Beslan; this city in the North Caucasus was the
site of a terrorist attack in a school in 2004. The shell
of the memorial is an elliptical funeral wreath. The holes
punched into the delicate golden elements give it the
appearance of a spring rose.

Measuring with Ultrasound
In 1990, four university graduates from Berlin and Rostock
founded a company called Flexim. One year later, they
began selling their first clamp-on ultrasonic flow meters.
These ultrasound meters enable all types of liquid and
gas contained in pipes to be measured from the outside
without having to intrude into the pipe. The determination and courage it took to found the company has been
crowned with success. Twenty-five years later, the company
has 400 employees worldwide, roughly 250 of which work
at the headquarters in Berlin. The company offers solutions
for process instrumentation in all areas of industry with
the help of its Fluxus ultrasonic flow meter. Fluxus reliably
measures everything that flows, from the smallest lines in
painting systems for the automobile industry all the way to
the gigantic pipes belonging to hydropower stations. Flexim
now has a global network of companies that stretches from
Singapore, China and Europe all the way to North and South
America and the Near East.

Cardiovascular tissue engineering: it sounds like a highly
specialized field, and it is. Complex processes are used to
process animal tissue in such a way to make it suitable
for use in patients. The implants produced for heart and
circulatory systems are then used to replace or regenerate
sick tissue in patients. Auto Tissue Berlin GmbH, founded
in 2000 by scientists at the Charité, is a biotech company
and Germany’s foremost producer of biological heart valves. For patients with serious heart defects or damage to
the pulmonary valve, these biological implants mean an
enormous improvement in the quality of life. In the past
several years, countless implants were manufactured and
used successfully in hospitals throughout Europe.

16

BERLIN TO GO

Photos: Flexim, Dieringer, avemario / Shutterstock.com

Lifesavers from Berlin

DISCUSSION

Shedding Light on Things
Batteries as we know them today are so-called “dry” batteries. And while there are “wet” batteries still in use today
– for example, the starter batteries for automobiles – it was
the invention of the dry battery that revolutionized battery
use. Paul Schmidt invented the transportable electric battery
in 1901 in Berlin. He invented what we call today a “flat”
battery for use in flashlights. He was awarded the patent
for both types in Germany and paved the way for mass production. Soon thereafter, his “Daimon” flashlights made in
Berlin conquered global markets.

Photos: TELCOM-PHOTOGRAPHY - Fotolia.com, Siemens Corporate Archives, Kryolan-Foto: Marc Hayden/Make-up: Paul James Merchant & Gemma Horner/by Kryolan, euthymia - Fotolia.com

With 5 HP from A to B
In today’s world, mobility is taken for granted as even
long distances can be covered in a short time. In the mid19th century, however, things looked quite different. With
the advent of electricity, urban transport became much
more dynamic. The first electric tram, which is now regarded as the first worldwide, ran from Lichterfelde to Kadettenanstalt in southern Berlin in 1881. Back then, the companies Siemens & Halske called this vehicle an “electric
railway.” The stretch was 2.4 km long and the railcars
were made out of converted horse-drawn carriages. They
could handle up to 26 passengers and used 5 horsepower
to reach an average speed of roughly 15 km/h.

Hollywood Stars Love Berlin Make-Up
What would the bird-catcher Papageno from The Magic Flute
be without his distinctive make-up? And what would a splatter film be without liters and liters of blood? Things would
be half as exciting, thrilling and worth-watching. Kryolan is
a company that has been providing professional make-up
to film, theater and TV artists for 70 years now. Founded
in Berlin in 1945, the company now produces over 16,000
make-up products and accessories. And their high-quality
standards have paid off. This medium-sized company is now
the market leader and famous – not only in Hollywood – for
its fake blood. They now supply customers in over 90 countries worldwide. And Kryolan products have been featured in
innumerable blockbusters and theater productions.

Eggs on Toast
It’s subtle but incredibly useful: the egg slicer. Many Germans love to eat delicious sandwiches topped with sliced egg. And thanks to the ingenuity of Willy Abel, egg fans can
enjoy evenly cut slices. Abel developed his small kitchen device around 1900 and manufactured it and other kitchen aids in the Harras-Werk in Berlin-Lichtenberg, a factory Abel
himself founded. He did the same with his invention of the bread-slicing machine and
the heart-shaped waffle iron. His Harras Original Egg Slicer, however, was a high-quality
mass product. Roughly 10 million units were sold within a short time. It was a tremendous success even in the USA, where there was a large demand for mass commodities at
the beginning of the 20th century. Today, the egg slicer might seem rather simple, but
back in 1911, Abel was able to get the patent for the product. We’re pretty sure that the
utensil can still be found today in countless kitchens around the world.

BERLIN TO GO

17

DISCUSSION

Advertising in the Round
Long before online event notices and
ad flyers, people in Berlin would put up
innumerable announcements for theater and circus shows all over the city. At
the time, this inflation of posters was
an annoyance to all, and especially to
a man named Ernst Litfaß. In 1854,
he was granted the concession to “set
up a number of advertising pillars at
street level.” Originally, he set up 100
such columns; today, there are roughly
67,000 “Litfaßsäule” – literally “Litfaß
columns” – throughout Germany. In
other words, Mr. Litfaß can claim to
have the most monuments bearing
his name. There are countless similar
advertising columns worldwide today,
and many are used for additional purposes. For example, they provide internet access, protection from the wind
and weather, or function as public
toilettes.

Berlin Expertise Travels to All Corners
of the Globe

A Prehistoric Smartphone
Where would we all be today without the Z3! The Z3? In 1941,
a graduate of the Technical University Berlin-Charlottenburg
made use of his special talent and built a central processing
unit out of telephone relays in his Berlin engineering office
– he called it the Z3. Today, the Z3 is considered to be the
world’s first functioning computer. The tech-savvy man who
built it was Konrad Ernst Otto Zuse. And it may be rightly
claimed that Zuse laid the foundation for today’s PC technology. The Z3 was light-years away from a smartphone. It
weighed 1,000 kilograms (over 2,000 pounds), was as big
as a wall unit and was able to execute only basic arithmetic
operations and save a maximum of 64 words. The results of
the calculations were then seen on punched tape.

For example, Technische Universität Berlin (TU) has had
a satellite campus in El Gouna/Egypt since 2012. Three
Masters programs for 90 students are offered there: energy
engineering, water engineering and urban development. In
October 2016, two further study programs for 60 students
will get underway. This will mark a yet another progressive
transfer of knowledge in both directions. Inquisitive young
people profit from the comprehensive knowledge of their
instructors and simultaneously provide inspiration and
input for R&D and on-site collaboration projects.
Free University Berlin (FU) relies on a global network of
offices abroad. Scientists, academics and students from
local universities are invited to connect via this network and
draw on support facilitating the exchange of ideas. There are
representative offices from Moscow to Beijing and New York,
and they all work in cooperation with strong partners, major
R&D institutes and universities. Students have the opportunity to take part in a stipend or exchange program that
allows them to study abroad or enroll in courses as a guest
student. The contacts that emerge as a result of these exchanges foster global cooperation in science and academia.

18

BERLIN TO GO

Brilliant Prospects for Shoes
No one likes to shine shoes. But properly cleaned and
shiny shoes make a much better impression. The company
Collonil was a leader in the development of leather oil and
the first tubes featuring sponge applicators. 1909 marked
the beginning of the ascent of this company founded in
Berlin-Kreuzberg. Today, the brand is represented in 93
countries on all continents and exports make up 70% of
its sales. Berlin continues to be the headquarters of this
leader in innovation and technology in the field of highend leather and shoe care.
More products “Made in Berlin” at www.talent-berlin.de/en

Photos: CarolineSturm - Fotolia.com, Privat Archiv Horst Zuse, Collonil; Text: sf

It’s not just Berlin products, but also Berlin know-how
that can be found all over the world. Berlin has four universities alongside several other university-level institutions, many of which have partnerships and lively exchanges with institutes around the world.

Reinickendorfer
Allgemeine Zeitung
Independent. Twice a month. Free of Charge.

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SERVICE

NEXT STOP: THE
GLOBAL MARKET

Germany’s capital region has a distinct and well-known international character. In fact, foreign companies and institutions
repeatedly choose Berlin as the site of their German offices
and satellites. The path from Berlin out into the world is also
often the key to success for many companies. Thomas Einsfelder, Head of the EU and International Services Unit at Berlin
Partner, works with his team of experts to provide customized
services designed to help companies gain access to international markets. His offerings range from up-to-date information
and international cooperation opportunities to participation in
international tradeshows.
The next big step. It’s often a magical threshold where companies in the expansion phase must undertake precise planning.
Especially when the next big step involves going international.
Which target markets make the most sense for us? How do we
go about finding the right production partners in foreign countries? Are there funding opportunities that might support our
internationalization projects? Thomas Einsfelder, Head of the
EU and International Services Unit, has answers to questions
such as these. Depending on the project, Einsfelder manages a
team of up to 20 members that coordinates its work as a “task
force” consisting of in-company experts, and it is their job to
help Berlin-based companies and institutions achieve their
international goals. In addition to comprehensive cooperation
services, the assistance offered by this unit includes international tradeshow services, delegation services and funding for
internationalization efforts. These services provide companies
with up-to-date international market information as well as
expedient market-entry support.

Information, Advisory Services, and
Partnership Matching Services through
the Enterprise Europe Network
Indeed, as Einsfelder argues, “Innovation-oriented companies seeking to enter international markets require up-to-date
information and customized services. And our cooperation service provides both.” Since 2008, the Enterprise Europe Network
20

BERLIN TO GO

Berlin-Brandenburg has operated under the Berlin Partner
umbrella as the largest SME consulting network in the world. It
offers the international and EU-wide provision of cooperation
partners with the help of its Partnership Opportunity Database, which is updated on an ongoing basis. In fact, one could
liken it to a dating agency for companies. Among its 25,000
database entries are descriptions of partners active in the tech,
R&D and distribution sectors from 27 EU member states. “We
accompany our clients from the no-cost creation of their company profile to the marketing of their services and products
abroad,” explains Einsfelder. As soon as the target market has
been determined, the Enterprise Europe Network organizes
various meet-and-greet events for interested parties, whether
in Berlin or abroad. A wide variety of options are created –
including joint meetings at international tradeshows such as
the ILA or the Innotrans and matchmaking sessions and networking events – which let participants stretch out their feelers
and get to know new markets and partners.

Meeting Services for Business-Relevant
Events all over the Globe
Tradeshows are the ideal setting in which to generate these
contacts. The Berlin Foreign Trade Program organized by the
Senate Department for Economics, Technology and Research,
one of Berlin Partner’s many service partners, places the
emphasis on support for international tradeshow participation. The team at Berlin Partner is responsible for coordinating
the international tradeshow meetings for Berlin-based companies as well as handling tradeshow participation. Tradeshows

Photo: Porträt T. Einsfelder: Berlin Partner/Fotostudio-Charlottenburg, Illustration: iStock.com / zbruch

The EU and International Services Unit at
Berlin Partner helps companies achieve their
global objectives

SERVICE

timeframes. The services range from project application workshops to meetings with EU Commission representatives. “The
procedure is complex,” admits Einsfelder, “because we are dealing here with the Rolls Royce of R&D funding. And yet, our concrete support measures have already enabled us to help many
projects gain funding.” In 2015 alone, the Enterprise Europe Network advised 178 companies and scientific partners on matters
relating to H2020.
Having the right information at the right time is worth its
weight in gold. All the latest data, cooperation searches, events
and workshops are pooled, listed according to theme and sent
out every two months via an associated email service. The
experts at Berlin Partner are then available for deeper
discussions. These activities are complemented by membership in ERRIN, the European Regions Research and Innovation
Network in Brussels. As an on-site network, it offers a direct
connection especially to European regional offices; this is a
partnership that led to nine collaborative projects in 2015.
are thoroughly scrutinized to determine which ones promise to
offer a competitive edge. “Only a couple of years ago, the SXSW
Festival, which today is the most important date on the new
media and mobile tech calendar, was nowhere to be seen on
the list of priority gatherings. These days, things are different,
and we keep an eye on developments such as these,” explains
Einsfelder. Pooling information is one of his unit’s core activities. The unit’s “Preview of Upcoming International Dates”
identifies dates, events and hotspots on international target
markets, such as those in China, Turkey, North America and
Asia, and collates them based on the forward-looking themes
they address. As Einsfelder emphasizes, “The challenge facing
our internationally active partners lies less in finding relevant
information and much more in filtering it effectively. Our preview of upcoming international dates sorts out the top events
and pools current knowledge from out of the entire network.”

Advisory Services and Concrete Support
for EU Projects
The Belgian capital of Brussels functions as the key hub for European-wide networking projects. With the help of two Berlin Partner
employees at their Brussels office, the Enterprise Europe Network
manages the EU’s “Horizon 2020” (H2020) research and innovation program, among other initiatives. Hidden behind this auspicious name is the largest research and innovation program in the
world with a total volume of roughly €80 billion. The Berlin Partner
employees in Brussels support Berlin-based businesses in formulating proposals for themselves and their international partners
and then submitting their applications within the appropriate

VIP and Delegation Services in Berlin
and Abroad
The path out into the globalized world begins in Berlin. As Einsfelder explains, “In order to generate sustainable partnerships
in business and politics, we make it possible for companies and
individuals to gain personal knowledge of the capital region,
it’s business advantages and resident companies.” With help
from Berlin Partner’s VIP and Delegation Service, his unit
showcases the Berlin-Brandenburg business region in various
formats, from trips abroad for business delegations accompanied by political figures to trips here at home. The service portfolio, which is jointly carried out by Berlin Partner and InPolis,
ranges from welcome greetings and traditional half-day city
tours to customized two-day program schedules, for example,
on the theme of Berlin as a startup metropolis with individual
theme-related stops at coworking spaces and incubators. In
other words, it encompasses everything that serves to set the
course for internationalization. As Einsfelder sums it up, “A
strong home base is what makes international success possible
in the first place. And we provide for both.” ih

Thomas Einsfelder
Head of Unit, EU and International
Services at Berlin Partner
for Business and Technology GmbH
Fasanenstr. 85 | 10623 Berlin
Tel. +49 30 46302-541
thomas.einsfelder@berlin-partner.de

BERLIN TO GO

21

LOCATION

HIGH-TECH AND INNOVATION
FROM THE MIDDLE OF BERLIN

Technologie-Park Humboldthain is generating diverse synergies through the cooperation
of industry and science
Technologie-Park Humboldthain (TPH) – one of Germany’s first
technology parks – is one of Berlin’s Zukunftsorte (growth areas)
combining the industrial tradition of the 19th and 20th centuries
with the cutting-edge technology of the future, while offering
the perfect conditions for cooperation between industry, science
and research.

focal point of the location, where 165 companies are currently
established with qualitatively premium products and services,
including the Fraunhofer Institute (IZM), the University of
Applied Sciences for Media, Communication and Management
(HMKW) and more than 22 research institutes at TU Berlin’s
Campus Wedding.

Humboldthain was the setting for a piece of Berlin’s industrial history. The historic AEG factory building on Ackerstraße
and the AEG turbine hall by Peter Behrens on Gustav-Meyer-Allee still bear testament to Berlin’s achievements as it rose to
become an industrial metropolis at the end of the 19th century.

The cohabitation and cooperation of industry and science fosters a culture of technology transfer able to attract new companies looking to settle here, especially those in technology- or
industry-related fields. Above all, TPH is populated with leading-edge technology companies and renowned institutions for
research and science in the sectors and clusters of automotive
and transport technology, mobility, building technology, energy
and environment technologies as well as microsystem and automation technology. Everyone together uses Technologie-Park
Humboldthain as a location for exchange and the development
of synergies; this is where new ideas meet established entrepreneurs, making the Zukunftsort in the middle of Berlin an
established location for evolution. at

The area received a significant boost when the Berliner Innovations- und Gründerzentrum (BIG) was established in the old
AEG factory. BIG – a joint project of TU Berlin and the Federal
State of Berlin, and represented by the GSG (Gewerbesiedlungs-Gesellschaft) – was Germany’s first technology and
business incubator. Here – in the immediate vicinity of the wall
separating the two halves of the divided city – lay an innovation
laboratory set on uniting technology, science and industry at
one location.
After reunification, Technologie-Park Humboldthain, formerly
situated at the edge of West Berlin, suddenly found itself in the
center of Berlin – without even having to move. To further promote the location, a network was founded on 17 October 2012
comprising a community of locally resident companies and
research institutions. Just as before, the former AEG factory
grounds – now under landmark protection – are the prominent

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BERLIN TO GO

Things to know about Technologie-Park Humboldthain

•	25 hectares of total area on the former AEG factory
grounds

•	ca. 320,000 m2 of usable commercial space
•	Germany’s first business incubator (1983)
•	165 resident companies
•	Research and science location: 22 institutes of TU Berlin,

the Fraunhofer Institute for Reliability and Microintegration IZM
•	Leading-edge technology companies from the clusters/
sectors of automotive technology, electronics, building
technology, energy and environment technologies as well
as microsystem and automation technology, information
technology, media, printing, biotechnology, medical technology and healthcare technology
•	Good opportunities for technology transfers through the
cooperation of industry and science

Photo: TPH

World War II also left its mark on this location, although the
site suffered only minimal war damage. In the 1960s and
1970s, its commercial importance increasingly lost traction
until new location concepts were developed and implemented
to give the large site a new purpose. Nixdorf, a Paderbornbased computer manufacturer, had large swathes of the
surviving historical buildings demolished in and around Brunnenstraße in order to install its computer production facilities
there in a modern glass palace. This building complex is currently
in use by BankenService, a subsidiary of Landesbank Berlin.

LOCATION

The diverse range of projects and solutions found in and around the old AEG factory
halls demonstrates just how fruitful this network of science and industry is
Organobalance – Developing Protective Microbial Shields

Since 2001, the biotechnology company has been tapping the wholesome effects of
lactobacilli and yeasts for new applications while developing probiotic bacterial cultures and yeast production strains for industrial biotechnology. This includes the filtering of micro-organisms that establish a protective microbial shield and help counterbalance irregularities. Organobalance uses a unique collection of strains comprising
yeast and lactobacilli cultures that date back to the 1920s.

Surface Analytics to Keep Pace with the Times

Photos: Organo Balance, Specs, Massivbau /  TU Berlin, LASERLINE / Daniel Isbrecht, Intellic

Specs Surface Nano Analysis GmbH is a leading manufacturer of components and individualized systems for
nanotechnology, material science and related disciplines.
Their solutions, such as the Phoibos electron analyzer and
the STM 150 Aarhus scanning probe microscope, benefit not
only Berlin’s research institutions; institutes and universities
the world over also make use of Specs products. One current highlight from the innovation incubator is EnviroESCA,
which enables research on material surfaces under real operating conditions.

Mecca for Concrete Constructors and Bridge
Builders

Those interested in concrete construction or bridge building
are sure to have heard of the TU Institute for Conceptual
and Structural Design. Professor Dr. Mike Schlaich has been
teaching here since 2004. He and his colleagues have realized suspension bridges and support structures all over the
world, such as the Ting Kau Bridge in Hong Kong, Berlin
Central Station, the airport terminal in Dusseldorf and the
trade fair center in Hanover. His team is currently planning
the support structure for a massive sculpture in the desert
of Abu Dhabi made from 410,000 oil drums; Christo – the
wrap artist – already has plans to envelop it.

Laserline – Innovations in Quality,
Environmental Protection and Service

From its headquarters in Wedding, Laserline has been fueling the printing trade with dynamism for 20 years. Over
ten million printing products can be ordered online from
its Berlin printing center. Specializing in commercial and
advertising products, Laserline produces classic offset and
digitally printed material as well as state-of-the-art printing technology. And it offers everything from template
production to end-product enhancement – all from under
one roof. Laserline is one of the first global printing houses
to operate on a fully climate-neutral basis; every last mouse
click in the online shop is compensated for.

Intellic – The Digital Tachometer for Europe

Intellic GmbH, specializing in products and services related
to intelligent transportation technology systems, has won
over the European transport market – as both a manufacturer and service provider – with its Digital Tachograph
Efas. The digital tachometer charts all legally certifiable
driving times, rest periods, driving interruptions, kilometers
driven and speed.

BERLIN TO GO

23

STARTUP

SOUNDING OUT MARKET
OPPORTUNITIES

Start Alliance Berlin is bringing the startup cities of the world closer together while
creating new networks

Berlin entrepreneurs can now pack their bags and swap their
work desk for a free coworking space in one of five cities, while
Berlin becomes a temporary workplace for startups from other
partner cities. The program is currently underway with Tel Aviv,
Shanghai and New York, with Berlin’s Governing Mayor Michael
Müller as honorary patron. Paris and Los Angeles are still in the
preparation phase.
Those who manage to gain one of the coveted places get a free
coworking space for up to four weeks in a different partner city
and are networked within the local ecosystem, giving participants the opportunity to meet potential investors or cooperation partners from within the established industry. Startups
considering expansion into foreign markets can size up their
plans on location. Jeremie Brabet-Adonajlo, founder of Pzartech,
won the first free, 10-day stay in Berlin with a pitch in Tel Aviv
last October. At Betabreakfast on a Thursday in April, he presented his 3D printing service to industrial companies. “Germany is an important reference for me as a land of industry.
Berlin has emerged as a door opener – in the last few days I’ve
been able to speak about innovations with many representatives of large German industrial companies.” During his time
in Berlin, Brabet-Adonajlo had conversations with Rolls-Royce,
Deutsche Bahn, Daimler and SAP. cb
Those who would like to apply to the exchange program can find
more information at www.berlin-partner.de/gointernational.
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BERLIN TO GO

From New York to Berlin

The first ticket for the startup exchange between Berlin and New York City has been awarded. At the beginning of May, the New York founders of OdemGlobal, a
planning tool for marketing activities, won over the
audience at a pitch event in WeWork’s coworking space
in New York. “We’re thrilled to travel to Berlin as the
program’s first startup so we can size up our market
opportunities there,” says Frank O’Brien of OdemGlobal.
In addition to a free coworking space, the entrepreneurs
with the winning pitch receive airline tickets and Berlin
hotel rooms for two people for ten days. The event was
co-organized by Berlin Partner for Business and Technology and the Metro Group.

Photos: iStock.com / alvarez, Berlin Partner

Berlin, Tel Aviv, New York, Paris, Los Angeles and Shanghai –
what do these cities have in common? A whole lot, but for the
startup exchange program Start Alliance Berlin, an initiative by
Berlin Partner for Business and Technology, it’s their startup
spirit and their strong interest in fresh ideas that set them apart.

STARTUP

COWORKING SPACES IN BERLIN
betahaus www.betahaus.de

Factory Berlin www.factoryberlin.com

Prinzessinnenstraße 19–20 . 10969 Berlin

Rheinsberger Straße 76–77 . 10115 Berlin

In April 2009, six entrepreneurs started betahaus in Berlin, which is among
the first and best-known coworking spaces in the city. betahaus began
with 400 m2 of space; its Berlin location now has 2,500 m2 and more than
350 permanent members, and the numbers are only rising. Notable startups that were born in the coworking space include Coffee Circle, Ezeep,
GoEuro and Clue.

Founded in 2011, Factory Berlin is a community centered on innovation.
Factory offers office space, services and attractive partnerships to startups and established firms while operating the first and largest startup
campus in Berlin-Mitte. Young companies and experts from large companies or medium-sized firms converge here for various events on over
16,000 m2. Even Twitter is based in the Factory.

WeWork www.wework.com/locations/berlin
Potsdamer Platz – Kemperplatz 1 . 10785 Berlin
Neue Schönhauser Straße 3–5 . 10178 Berlin

Charlottenstraße 2 . 10969 Berlin

The coworking chain from the US – with various locations throughout
Europe, Asia and North America – provides workplaces in Berlin’s most
exciting spots: in Sony Center at Potsdamer Platz and soon on Neue
Schönhauser Straße, near Hackescher Markt. WeWork offers mobile workplaces, individual desks and private offices, as well as a We Membership
that allows access to events and to the We Community.

Mindspace www.mindspace.me/berlin
Friedrichstraße 68 . 10115 Berlin

Rainmaking Loft www.rainmakingloft.de

Rainmaking Loft, the coworking space for tech startups, is an international startup incubator run by entrepreneurs and investors with the goal of
supporting and promoting the local startup community. Rainmaking Loft
is home to a vibrant coworking and event space, the accelerator program
called Startupbootcamp Berlin and the stylish bar for the 20-something
set, Le Labo.

Ahoy! Berlin www.ahoyberlin.com

Wattstraße 11 . 13355 Berlin

In March of this year, Mindspace, an Israeli company, opened new coworking offices on Friedrichstraße, where innovation and entrepreneurship
converge on 5,000 m2 at one of Berlin’s most exclusive locations: The
Q. Teams of any size can find a home at Mindspace, be they freelancers,
young startups or small companies. Stylish conference rooms, top-notch
office equipment and expansive service contribute to making Mindspace
a coworking environment where ideas ripen and are followed by success.

Alongside the more traditional business incubator, BIG, Technologie-Park Humboldthain on Wattstraße also plays host to Ahoy! Berlin.
The fashionable 3,000 m2 coworking space is home to entrepreneurs,
startups and freelancers, creating an ideal location for working, collaborating and exchanging ideas. Ahoy! Berlin offers fully furnished workspaces, quiet offices and event rooms, all of which can be rented under
flexible conditions – a good environment for hard work in a creative
atmosphere.

mp | 06-16 MPB Anzeige Berlin to go.qxp_Layout 1 06.06.16 15:09 Seite 2
Anzeige

BERLIN HUMBOLDTMÜHLE

Recovery and a total sense of well-being
The clinic Medical Park Berlin Humboldtmühle specializes in the fields of Neurology, Orthopaedics and Internal
Medicine/Cardiology. State-of-the-art facilities and medico-therapeutic technologies and facilities perfectly blend in and
harmonize with a sophisticated ambiance and first-class service. Our clinical centre is characterized by interdisciplinary cooperation, ensuring patient-oriented diagnostic, therapeutic and nursing care services in rehabilitation and post-hospital
curative treatment. Medical Park Berlin Humboldtmühle is an active partner of the Charité University Hospital Berlin.
Our main focal points: Neurology, Orthopaedics, Sports medicine and Internal Medicine/Cardiology

www.medicalpark.de
BERLIN TO GO

25

STARTUP

ARTGUARDIAN: THE GUARDIAN
ANGEL FOR ART TREASURES

Transporting and presenting art safely – ArtGuardian’s high-tech sensors protect the
irreplaceable

Many works of art are sensitive and require protection against changes
in temperature.

It all began with the most famous hare in the world. In 2007, the
Albertina museum in Vienna wanted to lend Albrecht Dürer’s
Young Hare to Asia and wondered how much light the precious watercolor could tolerate without suffering damage. The
museum turned for help to the Fraunhofer Institute for Reliability and Microintegration (IZM), where Dr. Stephan Guttowski had been at work developing tiny sensors. “I explained the
situation to Johannes Noack, a restorer at Berlin’s Hamburger
Bahnhof museum. When he also said ‘Good idea, it can be done,’
the project – the development of a climate-measuring device to
be placed directly on a work of art – really began to materialize,”
recalls the doctor of electrical engineering. Once financing was
secured in 2011, IZM, along with other Fraunhofer institutes
and partners like the Rathgen Forschungslabor, began working
meticulously on the first-of-its-kind sensor system. Three years
later, the research project became a company, when the Fraunhofer colleagues Dr. Stephan Guttowski, Jan Hefer and Dr. Volker
Zurwehn founded ArtGuardian GmbH.
“When climatic fluctuations occur, the various materials the artwork is comprised of often begin to work against one another,
which, for instance, can cause paint to become brittle and flake
off,” explains Stephan Guttowski as he describes the nightmare
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BERLIN TO GO

of any restorer. For reasons of conservation, Dürer’s hare was
forbidden to travel to Asia. However, thanks to this Berlin innovation, museums, private collectors and corporate collections
can now safely exhibit works of art and send them all over the
world as items on loan. Thus, equipped with the ArtGuardian
system, Rembrandt’s Jacob Blessing the Sons of Joseph, which
belongs to Museumslandschaft Hessen Kassel, was exhibited
in London and Amsterdam from the end of 2014 to mid-2015.
And restorer Johannes Noack is currently monitoring – from
Berlin – a Sigmar Polke painting that is on exhibit in Palazzo
Grassi in Venice.
How does the high-tech system work, this technology the Fraunhofer Society promoted to the tune of 2.8 million euros? “Very
thin sensors affixed to the back of the painting by a clip system
continually measure climate data such as humidity and temperature. Light intensity and movement are also tracked, allowing
ArtGuardian to help prevent theft as well,” explains CEO Guttowski. The data is transmitted to a base station and from there
to a web-based information and communication platform. After
logging in, the user can monitor, in real time, the conditions the
artwork is exposed to locally. The guardian angel for art has
recently expanded; it now functions not only on the frame of
a painting, but also within a so-called climate protection envelope, in vitrines as well as in storage and filing cabinets. “ArtGuardian can now also monitor textiles, musical instruments,
books and even mummies,” says Stephan Guttowski. In the
future, the award-winning technology will expand beyond the
borders of Europe; approval procedures are currently underway
all over the world. es
www.artguardian.com

The ArtGuardian sensor monitors climatic fluctuations.

Photos: 2p2play / Shutterstock.com, Janine Escher

Unfavorable environmental conditions like exposure to UV
radiation and strong temperature fluctuations expedite the
deterioration of delicate artwork. Protecting these treasures
from light or temperature damage means following the golden
rule of “an ounce of prevention is worth a pound of cure.” If
you need to transport and exhibit art or cultural artifacts under
optimal climatic conditions, technology from Berlin has the
answer; the innovative sensor system from ArtGuardian GmbH
measures local climate data and sends it to the web.

ALMOST 1 IN 3
PEOPLE DIE FROM
CARDIOVASCULAR
DISEASE

According to the World Health
Organization (WHO), cardiovascular
diseases are the number one cause of
death throughout the world.
That’s why we’re investigating treatments to manage heart failure, as well

OUR
SCIENTISTS
WON’T
ACCEPT THAT

as prevent myocardial infarctions and
strokes. Which heart patient wouldn’t
love to benefit from that?
To find out how our innovations are
helping to change lives for the better,
visit www.bayer.com/cvd1902.

BERLIN GOES

STARTUP MEETS GROWNUP
What is the secret behind the success of the Berlin economy?
The initiators of the “Startup Meets Grownup” pop-up lab
have an answer to that question: “Digital startup spirit x
established industry + high quality of life = innovation.” To
demonstrate this winning formula, the be Berlin team invited
guests to visit their creative lab at the 2016 Hannover Messe,
where they showcased a number of successful collaborations
among innovative startups and established industrial companies. The popularity of the exhibition illustrated once again
that Berlin is a one-of-a-kind creative metropolis in Europe.

large industrial players have opened Berlin-based incubators
or accelerators designed to lead their companies into the digital era. Today, roughly 60,000 people are employed in Berlin’s
digital sector. And, according to experts at the Investitionsbank Berlin, the city could see roughly 270,000 jobs created
in the Berlin digital economy by 2030. The digital industry
is complemented by more than 7,000 established companies working in Berlin’s industrial sector, which employs over
100,000 people and comprises the likes of Siemens, Daimler
and BMW Motorcycles.

As Andrea Joras, Managing Director of Berlin Holding Gesellschaft für Hauptstadt-Marketing, explained: “Together with
25 partners drawn from the startup scene and the established industrial sector, we were able to prove that Berlin is
Europe’s number-one creative metropolis. Indeed, the campaign and each of the individual cooperative activities show
that creativity in the German capital has become a major
source of economic growth.”

After inspiring many industry professionals at the Hannover
Messe, the “Startup Meets Grownup” exhibition is now getting ready to introduce further audiences to the infectious
spirit of the capital city. The “Pop-up-Lab” made its first stop
in Berlin, where it went on display at Bikini Berlin and captivated many visitors, among them Berlin’s Governing Mayor
Michael Müller. The lab will also make stops in Munich (June
13-18), Stuttgart (September 5-10), Tel Aviv and New York.
In addition to the matching business partners, the lab will
showcase creative products and culture at the accompanying
“Pop-up-Store,” which also toured several European cities
last year. gsk

In 2014, Berlin took Europe’s pole position in terms of startup investment as entrepreneurs invested €2.1 billion in Berlin
startups. Consequently, in the past several years, a number of
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BERLIN TO GO

Photo: Deichblick / Björn Upadek

After drawing visitors to this year‘s Hannover Messe, be Berlin’s exhibition and pop-up lab
“Startup Meets Grownup” is setting out on a five-city international tour

BERLIN GOES

Pop-up-Lab “Startup Meets Grownup”

botspot Meets ottobock

The Pop-up-Lab Berlin is an experiment launched by the be
Berlin capital city campaign that explores what happens when
established, innovation-driven industry is combined with a
vibrant young entrepreneurial spirit. At the Hannover Messe,
Berlin showcased itself as a huge creativity lab in an interactive exhibition that invited visitors to touch, feel and marvel at
the city’s unique and successful approach to business.

Thanks to “botscan,” life-size digital scans of individuals are
a reality. The world’s first 3D full-body scanner from the Berlin startup botspot can capture movement with needle-sharp
precision. It’s perfect for customizing the high-tech prostheses
made by ottobock to fit professional athletes in no time flat.

Panono Meets Berlin Energy Agency /
Vattenfall / BTB
The Panono Camera – a made-in-Berlin innovation – has
revolutionized conventional photography. The startup’s ball
camera captures 360° panorama shots with a resolution of
over 100 megapixels. With 36 lenses, the camera also captures every angle within the area photographed. Three Berlin
companies are presented using this 360° technology: Berliner
Energieagentur’s solar power system on the roof of Berlin’s
city hall, Vattenfall’s thermal control center and a day in the
life of an employee at the Blockheizkraftwerks- Träger und
Betreibergeselllschaft (BTB) Berlin.

BigRep Meets BMW Group
The Berlin-based startup BigRep joined with the BMW Motorcycle Plant to launch an innovative experiment in which it printed the BMW S 1000 RR live on the world’s largest serial 3D
printer. It was an exciting event for prototype construction
at the Berlin BMW Plant, where more than 130,000 premium
motorcycles roll off the assembly line each year.

Photos: Deichblick / Björn Upadek, LASERLINE  / Julia Baehr

pi4_robotics Meets Laserline

VFXbox Meets Bayer/ B. Braun Melsungen /
Raumfeld by Teufel
VFXbox used augmented reality to present three Berlin companies in the Pop-up-Lab, thus giving them the chance to
showcase their work in a highly innovative setting. Participants included Bayer, B. Braun Melsungen and Raumfeld by
Teufel. VFXbox is an advertising agency, think tank, and film &
TV studio all in one. The Berlin-based startup tests new technologies and lines of communication in the capital.

The workerbot from pi4_robotics carefully grips the Laserline print products. The humanoid factory workers at this
future-oriented Berlin company have a nice smile and “seeing
hands.” The highly modern machinery at Laserline make it an
online pioneer in the printing industry.

BärDrones Meets Osram
BärDrones develops industrial drones adapted to specific needs
that can be used both indoors and outdoors. Osram’s advanced
and high-performing light sources are effective in otherwise
challenging areas of application and can therefore be used for
a broad variety of drones.
BERLIN TO GO

29

POINT OF VIEW

LIFE, WORK AND R&D IN
A GREEN ENVIRONMENT
A leading location for science and technology, the Berlin district
of Treptow-Köpenick also scores major points for its wealth of
recreational opportunities

There is a tendency to describe the district of TreptowKöpenick in superlatives. First of all, with its 170 km², it is the
largest district in Berlin. At the same time, this area located in
the southwest part of the capital has an abundance of culture,
innovation and nature. Treptow-Köpenick has the most lakes,
waterways and forests in the entire Berlin metropolitan area.
The district is also a popular location for science, technology
and services. It is home to Adlershof, one of the most modern

and successful technology parks in Europe. It also combines
science, technology and services at three other leading
locations: Schöneweide, the Wuhlheide Innovation Park and
the Rundfunkhaus on Nalepastraße. These sites continue to
attract an ever-growing pool of talent to the district, where
they enjoy a unique symbiosis of recreation and comfortable residential living. Berlin’s southeastern district is also
attractive as a result of its highly convenient location.

High-Tech, R&D and Production
Treptow-Köpenick is a district of contrasts. In addition to new,
tech-oriented companies, the economy here is characterized
by small and medium-sized businesses. At the same time, it
is home to the central offices and key business operations
of international corporations, including Allianz, Vattenfall,
Siemens and Menarini / Berlin Chemie. Research conducted in
close cooperation with companies in Treptow-Köpenick has
made this historical site an innovative growth region. Adlershof is an integrated business, science and media location
and provides an ideal basis for this growth. Three additional
founders’ centers are only a stone’s throw away from Campus
Adlershof: the IGK Innovation and Founders Center, the OWZ
International Founders Center and the Spin-Off Zone, a founders’ center for students at Humboldt-Universität. Two other
30

BERLIN TO GO

leading tech centers in Treptow-Köpenick provide a complement to Adlershof: at the Wuhlheide Innovation Park, companies active in the fields of tool engineering, optoelectronics and biotechnology have set up shop, and in Schöneweide,
where AEG made industrial history over 100 years ago, one
finds the TGS Technology and Founders Center, a site designed specifically to foster high-tech companies. Further impetus comes from the roughly 12,000 students at Berlin’s largest university, the HTW University of Applied Science located
at Campus Wilhelminenhof. The Schöneweide Industry Salon
invites visitors to experience industrial culture up-close and
personal and proves that tourism is becoming an increasingly
important factor for the district.

Photos: Berlin Partner / FTB Werbefotografie, Fritsch Foto,Wüstenhagen; A.Savin

FACTS:
Population: 244,690
Area: 16,841 hectares
Companies: 9,991

POINT OF VIEW

ALT-TREPTOW
PLÄNTERWALD
BAUMSCHULENWEG

OBERSCHÖNEWEIDE
NIEDERSCHÖNEWEIDE

Location Advantages at a Glance
•	Leading centers for science, business and media in Adlershof,
at the Spreeknie Technology and Founders Center in Schöneweide and at the Wuhlheide Innovation Park
•	Convenient location, quick access to highways, railways,
waterways and the airport
•	Highly skilled workforce, low unemployment rate
•	Berlin’s largest district and home to the city’s most waterways and forests
•	High quality of living
•	Excellent social infrastructure and education facilities

JOHANNISTHAL

ADLERSHOF

FRIEDRICHSHAGEN
RAHNSDORF
KÖPENICK

ALTGLIENICKE
GRÜNAU

MÜGGELHEIM

BOHNSDORF

SCHMÖCKWITZ

Superlatives in Berlin’s Southeast

Photos: Berlin Partner / FTB Werbefotografie

Hidden Champion
Iris-GmbH infrared & intelligent sensors in Schöneweide was
founded on 3 September 1991 out of the “WF Plant for Television Electronics,” also in Schöneweide. The company uses its
IRMA (InfraRed Motion Analyzer) product family to develop
sensors used to count passenger numbers in public transport.
This data allows public transport companies to determine the
utilization rates of busses and trains affordably, reliably and
continually. This information, which comprises the actual use of
different routes depending on the time of day on each weekday,
supports needs-based route planning, optimal capacity utilization and transportation services accounting. Today, these
sensors are installed in over 50,000 public transport vehicles in
more than 40 countries, mostly in Europe and North America.
At Berlin’s BVG public transport company, U-Bahn trains are
already outfitted with the system, and a current project is now
equipping above-ground transport (busses, trams, etc.) with
the system as well. Iris sensors are also hard at work in the
regional railways of the Berlin-Brandenburg transport network.

In Treptow-Köpenick, the urban landscape merges with the
green countryside. On the one hand, the district is dominated by
densely built housing developments and industrial architecture;
on the other, one also finds vast forests, lakes and recreational
areas. At the meeting point of the districts of Treptow, Friedrichshain and Kreuzberg stand the “Molecule Men,” a remarkable sculpture that rises from the Spree River and complements the nearby Treptowers, the highest office building in
Berlin. Treptow is also a popular tourist destination thanks to
the Arena Berlin, the Badeschiff swimming pool, Treptower Park,
the Plänterwald, the Soviet War Memorial and the Archenhold
Observatory. Treptow’s sister district, Köpenick, also has a long
and notable tradition. The historic old town with its neo-Gothic City Hall lies at the confluence of the Dahme and Spree
rivers. Köpenick is well-known over the world for the trickery
of its “Captain of Köpenick” as portrayed in countless stories
and plays. Other tourist highlights include the Baroque Palace
and its Palace Chapel as well as the historical “Fischerkiez” area.
Treptow-Köpenick is also a paradise for water-sports enthusiasts,
especially at the regatta race course on the Lange See in Grünau,
on the Müggelsee and five other lakes. The whole family can
have fun at the FEZ-Berlin in the Wuhlheide and at the Spiel und
Spaß model park. The 1. FC Union Berlin soccer team plays its
home games at the Stadion An der Alten Försterei, the largest
stadium devoted entirely to soccer in Berlin.
BERLIN TO GO

31

POINT OF VIEW

District Mayor Oliver Igel
Mr. Igel, what distinguishes
Treptow-Köpenick and sets it
apart from other districts?
Treptow-Köpenick is the largest district
in Berlin in terms of size and also has the
highest percentage of forests and waterways in the capital. Our Müggelberge
represent Berlin’s highest natural elevation (a healthy 114 meters!), while the
Müggelsee is the city’s largest lake. And
there are more superlatives: TreptowKöpenick has a lot to offer economically
as well. Wista’s Business, Science and
Media Park in Adlershof is Germany’s
largest technology park and a leader
in Europe, with over 1,000 companies
at home here. And Treptow-Köpenick
is becoming increasingly popular every
day. More and more people are looking
to move here. In 2015, our district was
issued the most building permits for new
housing in all of Berlin.

Where would we bump into you
after work?
As district mayor, I have precious little
free time. Even if I’m shopping or out for
a walk, it’s my job to engage with the
people I serve. But you might find me
in Köpenick’s old town, because that’s
where my office is, but also because it’s a
great place to take leisurely strolls. With
all its culture and great restaurants, the
historic old town is always a highlight
too. And especially the Köpenick Palace,
which many people don’t know about,
has a great art museum. Plus there’s the
delightful Palace Island. All visitors are
welcome here!

Thank you for the interview.

Did you
know …
…	that Köpenick is older than Berlin?

…	that high-performance sports
equipment such as bobsleds
and racing sleds are made in
Köpenick? They are developed
and manufactured by a company
called FES.
…	that Späthsche Baumschule
nursery is considered to be Berlin’s oldest company?

Interview by Gabriele Schulte-Kemper

Which locations are the
top three must-see sites in
Treptow-Köpenick?
In the north, Treptower Park with its vast
and restored historical parks; in the center, the area around Oberschöneweide
with its historic industrial complexes
that host the HTW University and many
artists and creatives; and in the south,
the old fishing village of Rahnsdorf,
which has Berlin’s only regular-service
rowing ferry.

…	that the recording studios at the
Rundfunkhaus in der Nalepastraße are still state-of-the-art
and used for international music
productions?
…	that automobiles and electric
vehicles were already being built
in Schöneweide 100 years ago?

District Advisor in Treptow-Köpenick
Alexander von Reden
Alexander von Reden
Project Manager
Berlin Partner for Business and Technology GmbH
Fasanenstraße 85 | 10623 Berlin
c/o Bezirksamt Treptow-Köpenick (Rathaus Köpenick)
Wirtschaftsförderung
Alt-Köpenick 21 | 12555 Berlin
Tel +49 30 90297-2532 | Mobile +49 172 9899-169
alexander.vonreden@ berlin-partner.de

32

BERLIN TO GO

…	that Hans Grade carried out the
very first powered flight over 100
years ago in Johannistal?

Photos: portrait O. Igel: O. Igel – SPD Berlin; Porträt A. v. Reden: Berlin Partner – fotostudio-charlottenburg; Photo Bob: iStock.com / Aksonov; Foto Rundfunkhaus: G. Wehowsky; Photo Hans Grade: Bundesarchiv

Questions for ...

CLUSTER

E-MOBILITY: GLOBALLY CONNECTED
Berlin promotes sustainable mobility and sets international standards with innovative
mobility solutions

eMO: Internationally Connected

Berlin is on its way to becoming an internationally recognized
role model in the field of innovative and sustainable mobility.
For several years now, the Berlin Agency for Electromobility
eMO has worked in unison with other international cities and
regions in Europe, America and Asia. The focus of the collaboration lies in encouraging an ongoing exchange of information
and best practices, the development of cross-border projects,
the linking of stakeholders and the marketing of sustainable
mobility concepts and solutions from the capital region.
In 2014, eMO became a partner in the EU’s “eMOBILITY
WORKS” project, which is focused on the integration of
electromobility in European municipalities and companies.
Among the results of the project are a series of national and
regional networks comprising local authorities and businesses.
Each participating municipality generates an action plan designed to integrate electromobility and steer the implementation of activities toward the objective of achieving electromobility. Besides Eberswalde, Hohen Neuendorf and Iserlohn
in Germany, municipalities in Finland, Estonia and Greece are
involved on the European level. eMOBILITY WORKS is funded as part of the EU’s “Horizon2020” program and will be
completed in August 2016. For more information, please visit
www.emobilityworks.com

Photos: eMo, High-Mobilty

In addition to participating in EU projects, eMO also creates
networking platforms and supports international business
development. On June 17th, a workshop titled “Electromobility in China – Developments and Market Opportunities” took
place in Berlin in cooperation with the German Chambers of
Commerce (AHK)Worldwide Network Greater China Beijing, the
Berlin Chamber of Industry and Commerce (IHK) and eMO. The
event was aimed at German companies interested in doing
business in China.

Conversing with Cars
“The intelligent linkage of cars and devices leads to new
and individualized fields of application,” notes Risto
Vahtra, CEO of the Berlin startup High-Mobility, which
specializes in the development of software for the “connected” vehicle. Their software enables vehicles to connect to applications in the immediate environment in
an easy, safe and direct way. When asked about their
move from Tallinn to Berlin, Vahtra and CTO Kevin
Valdek responded by saying, “Moving to Berlin made it
possible for us to become part of a growing mobility ecosystem in the proximity of the automobile industry. We
believe that we can bring intelligent devices together with
automobility.”

From June 19 to 22, 2016 eMO will promote “Electromobility
Made in Berlin” at the Electric Vehicle Symposium (EVS29) in
Montréal, Canada. In addition to eMO, a number of other Berlin players will also be involved in the conference program,
including the German Aerospace Center (DLR) and the Reiner
Lemoine Institute. They will draw on their experience and project findings to enrich the program. Berlin will also be represented at the German Pavilion in the accompanying exhibition.
Launched in 1969, the EVS rotates every 12 to 18 months
between the continents of North America, Europe and Asia.
The symposium is one of the most established events for sustainable mobility worldwide.
www.emo-berlin.de/en
BERLIN TO GO

33

PROFILE

Arena of the Stars
Michael Hapka,
CEO of Anschutz
Entertainment Group
Just in front of the arena, a new plaza
is being developed that will reflect all
aspects of urban life. It will include a
multifaceted entertainment structure
and an attractive public square where
residents, tourists and the thousands
of people working here in the neighborhood can all spend time. There will also
be hotels, shopping venues and a wide
variety of restaurants and cafés. In our
immediate vicinity lies Berlin’s vibrant,
organically evolving district of Kreuzberg-Friedrichshain; and, of course,
the Spree and the East Side Gallery are
just a stone’s throw away. In short, old
meets new to create a location mix
unique to Berlin.

About…

Michael Hapka
has been CEO of
Anschutz Entertainment Group
Operations GmbH
since 2013. Prior to that, he served as CEO
of Aspria Germany for ten years. Michael
Hapka began his career in the hospitality
trade with training in hotel management.
He subsequently studied business administration. The 54-year-old is married and has
two children.

Which international metropolis would
you compare most closely to Berlin?
I’ve often thought about this, but I
always come to the conclusion that
Berlin cannot really be compared to any
other city I know of. It’s either that the
cityscape is completely different, the
cost of living is much higher, traffic is
worse or the climate just doesn’t measure up. From any angle, Berlin always
comes away from these comparisons
looking very good. In many respects,
we have the conditions for a good quality of life, comparatively moderate
prices and dynamic development, and
yet – for a metropolis – Berlin still feels
rather cozy.

Where do you see further development
potential for the city?
I would be happy if the senate were a
bit more determined in tackling administrative reforms, so that the citizens
of Berlin could settle regulatory issues
faster and more easily. The city should
accelerate procedural interactions between district and senate-level authorities. For example, the urgently needed
construction of new school buildings is
proceeding much too slowly. If we can’t
manage to implement infrastructural
measures more quickly, Berlin will suffer as a desired location.

Berlin to go
Business news to take away
is a Berlin Partner publication

Published by: LASERLINE
Verlags- und Mediengesellschaft mbH
Scheringstrasse 1 · 13355 Berlin-Mitte
Tel.: +49 30-467096770

Ads: Heidrun Berger, Falko Hoffmann
E-mail: anzeigen_BTG@laser-line.de
Tel.: +49 30-467096-777

Publisher: Berlin Partners Holding
Capital City Marketing Ltd.
Fasanenstrasse 85 · 10623 Berlin

Managing Director: Tomislav Bucec

Production: LASERLINE ­
Druckzentrum Berlin KG
Scheringstrasse 1 · 13355 Berlin-Mitte
www.laser-line.de

How will Berlin gain from the Entertainment District planned for the area next
to Mercedes-Benz Arena?

Interview by Gabriele Schulte-Kemper

LEGAL NOTICE

Managing Directors: Andrea Joras,
Dr. Stefan Franzke
Managing Editor: Annabell Dörksen (V.i.S.d.P.)
E-mail: annabell.doerksen@berlin-partner.de
Tel.: +49 30-46302599

34

BERLIN TO GO

Editors: Gabriele Schulte-Kemper (gsk),
Anke Templiner (at), Immanuel Ayx (ima)
Editorial staff: Christin Berges (cb), Ines Hein
(ih), Eva Scharmann (es), Ernestine von der
Osten-Sacken (vdo), Simone Fendler (sf), Heike
Herckelrath (hh)
Translation: Barbara Serfozo
Layout and graphics: Hans-Albert Löbermann,
Anja Sadowski, Daniel Isbrecht, Till Schermer

Concept and design: LASERLINE
Verlags- und Mediengesellschaft mbH
Copies printed: 2,000. Any media data used in
this publication are taken from December 2015.

Photos: Anschutz Entertainment Group

Mr. Hapka, Anschutz Entertainment
Group (AEG) is one of the world’s leading companies in the field of live
entertainment and sports. It operates
large arenas and theaters, including
Mercedes-Benz Arena, where there
seems to be a revolving door of international stars like Adele, Madonna and U2.
What makes this arena so attractive?
Berlin is now at the top of the itinerary
for almost every touring artist, which
was not always the case. For big stars,
Mercedes-Benz Arena offers not only
plenty of audience capacity, but excellent production conditions and topnotch acoustics as well. For each event,
we strive to deliver optimal conditions
and first-class service for our audience,
so that these emotional, sometimes
once-in-a-lifetime experiences become
wonderful memories – this is what
drives us. But these days, many visitors
also want to spend concerts or sporting
events in a special setting where they
can indulge their own guests – in a “premium” environment. Whether it’s just
for you and one other person, or for an
entire group, no other arena in Germany
offers this segment such a wide range
of possibilities – and with an accordingly
high level of service.

Printpartner
LASERLINE

your
company

Together, we can change the world. When you have fully understood this once, then the
commitment to social, cultural and sporting activities seems indispensable. For us, it‘s been this
way for many years. With strong partners, goals and objectives can be better reached. These
rules apply not only for four-color printing, but also with the back four defense of a football team.
For more information, see: www.laser-line.de

YOUR CONTACT
for
for
Janine Schadow
AOK Nordost employee

expertise, service,
and security

Workplace health promotion –
for a healthy and successful company
AOK Nordost analyses operational load and resources together with you. Then implement your company's
tailor-made workplace health promotion measurement package.
• Benefit from the extensive experience and high level expertise of an AOK consultation.
• Improve the individual health behaviour of your employees.
• Support healthy working conditions, working atmosphere and work organisation.
Your health in the best of hands

aok-business.de/nordost
        
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