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Volume Heft 5

Full text: Bibliotheksdienst (Rights reserved) Issue 39.2005 (Rights reserved)

PROGRAMME 16.00 TIME MANAGEMENT How do you get it all done? Time Wasters Making the Best Use of Time Interruptions... Why do we procrastinate? To overcome procrastination Filing Managing Your To-Read Pile Managing Your Email 17.00 MARKETING: THE FIVE W'S AND AN H Who Should Market? What to Market? Types of Competitors What do your customers need? How to find out Needs Analysis vs. Information Audit? The 6 Critical P's Why market? Where to Market? 18.00 end of Session 1 19.30 evening meal together ­ an option Day 2 09.30 How to Market? Ranganathan Does Marketing Library Resources Are for Use. Every Customer His or Her Library Resource. Every Library Resource Its Customer. Save the Time of the Customer. A Library Is a Growing Organism. When to Market? 10.30 Coffee Break and Networking 11.00 PUBLICITY: THE TANGIBLES My definition: What is Good Publicity? Brochures Business Cards Newsletters Bulletin Boards and Display Cases Your signature can sell Your Web Page 12.00 Lunch and Networking BIBLIOTHEKSDIENST 39. Jg. (2005), H. 5 701
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